We’re excited to announce that we’ve released a major new feature!
Previously, we’ve been able to support Newsletter Optimization which applies to when you’re sending the same message to a bulk list of your users, typically on a schedule, via the newsletter interface of your email service provider. The product has been working fantastically and we’ve been increasing opens and clicks for our customers.
Now, with the release of Transactional Optimization, any emails you send can be optimized as well. For the technically minded, this also means you can integrate our delivery optimization using our new SMTP server. Some examples of transactional email that you might want to optimize:
- Drip campaigns
- Messages personalized for each user
- Daily, weekly, or other recurring updates sent by your own systems
- News alerts, promotions, and deals
- Any SMTP bound messages you’re delivering
With this new release, you can achieve the same lift in opens and clicks that you can with our newsletter option…and it literally takes just 15 minutes to get turned on!
If you’re interested, please click here to get started!