Email Marketers Checklist- 9 Quick But Crucial Email Actions

by on April 14, 2014 in Best Practices | Email Marketing | Optimization | Targeting

There are two primary types of commercial emails—transactional and marketing. Each of them has their unique place in the email ecosystem. Marketing email focuses on customer acquisition and retention, while transactional email centers on interactions with existing customers. Both types share some best practices that improve their performance.   Marketing email (aka commercial or promotional… Read On

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Want To Win Back Customers? Stop Sending Them Email.

by on February 24, 2014 in Best Practices | Email Marketing | Optimization | Targeting

Even the most successful email lists are loaded with an uncomfortably large percentage of subscribers who simply don’t engage with your brand.  Who are these subscribers? And why haven’t they unsubscribed? They are the “inactives.” And they want you to stop sending them so much email. (Even if they still want to be your customer in the… Read On

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Sabotaging Trust: How A/B Testing Can Actually Hurt More Than It Helps

by on December 17, 2013 in Best Practices | Email Marketing | Targeting

Trust is an important topic in marketing today In Marketo’s recently released 156 page Definitive Guide to Engaging Email Marketing, Trustworthy was the first of five key attributes “to engage and succeed.” Increased connectivity has evolved customers and their ability to share experiences.  If one angry customer rant goes viral, your A/B tested but slightly… Read On

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