Email Marketers Checklist- 9 Quick But Crucial Email Actions

by on April 14, 2014 in Best Practices | Email Marketing | Optimization | Targeting

There are two primary types of commercial emails—transactional and marketing. Each of them has their unique place in the email ecosystem. Marketing email focuses on customer acquisition and retention, while transactional email centers on interactions with existing customers. Both types share some best practices that improve their performance.   Marketing email (aka commercial or promotional… Read On

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Best Time To Send Marketing Emails? It’s Not When You Think it Is.

by on March 12, 2014 in Best Practices | Email Marketing | Optimization

Email marketing is a discipline that’s been around for more than two decades, and yet there are still very basic questions that continue to plague marketers. The single question that consistently generates the most debate is also one of the simplest: “What is the best time to send marketing emails?”   Seems like an easy… Read On

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Want To Win Back Customers? Stop Sending Them Email.

by on February 24, 2014 in Best Practices | Email Marketing | Optimization | Targeting

Even the most successful email lists are loaded with an uncomfortably large percentage of subscribers who simply don’t engage with your brand.  Who are these subscribers? And why haven’t they unsubscribed? They are the “inactives.” And they want you to stop sending them so much email. (Even if they still want to be your customer in the… Read On

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New Feature: Conversion Tracking

by on July 22, 2013 in Optimization | Product

It’s one thing to be able to track opens and clicks, but are those opens and clicks converting?  Are they signing up?  Are they turning into dollars, or actual customers?  This is a burning question for many email marketers and we’ve just released a product that closes that loop. Embarke’s Email Optimization automates your ability… Read On

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Transactional Email Optimization is Here!

by on July 3, 2013 in Optimization | Product

We’re excited to announce that we’ve released a major new feature! Previously, we’ve been able to support Newsletter Optimization which applies to when you’re sending the same message to a bulk list of your users, typically on a schedule, via the newsletter interface of your email service provider.  The product has been working fantastically and we’ve been… Read On

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